Senior Marketing Analyst
Company: VirtualVocations
Location: Springfield
Posted on: April 1, 2025
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Job Description:
A company is looking for a Senior Marketing Analyst to drive
performance insights and optimize marketing investments.
Key Responsibilities
Analyze datasets from various platforms and develop dashboards to
track performance metrics
Translate performance data into actionable marketing strategies and
recommend enhancements to campaigns
Explore and implement AI-powered marketing tools to improve
operational efficiency
Required Qualifications
Bachelor's degree in Marketing, Econometrics, Statistics,
Economics, Computer Science, or a related field
5-7 years of experience in marketing analytics, operations, or data
analysis roles
Proficiency in SQL and experience with data warehousing
platforms
Experience building dashboards in Tableau, Power BI, or similar
tools
Strong knowledge of attribution modeling and funnel analytics
Keywords: VirtualVocations, Springfield , Senior Marketing Analyst, Professions , Springfield, Ohio
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